Monday, November 23, 2015

CHRISTMAS SAMPLE SALE - 11th and 12th December

We will be holding a CHRISTMAS SAMPLE SALE in White Bride on the weekend of the 11th and 12th of December.

We are adding in some new styles from our current collection as we need to make a little bit more room for the gowns we have.

Our sample sale will be by appointment only, so please, if you would like to see what gems we have then contact us to book your appointment today. These appointments are going super fast, so please get in touch soon........

Most of our samples are a size 12, we do have some size 10 and a few size 14  so please bear this in mind when making your appointment.

Why Sample Sale?
The gowns in the SAMPLE SALE are dresses that have been tried on in the boutique by brides but have not been worn or altered, they can have small pulls and missing beads or may need dry cleaning before worn on your big day but if you are on a budget or love a bargain this is the way to have your dream gown.

The gowns are priced from £200 and vary depending on the quality and the original price.......

What about Alterations?
All the alterations are in ADDITION to the price of the gown. With our main collection we include alterations but don't with sample sale dresses - don't worry you will receive a clear chart when you buy so you know what they will cost.

Please find below a sneak peek of some of the NEW SAMPLE gowns going in the sale.....

A soft warm ivory lace gown with cap sleeves and fitted bodice
size 12
was £1295 now £700

FAYE by Sassi Holford
A fine rose print jacquard gown with fitted bodice and full skirt
size 10/12
was £2300 now £1000

ELLIE by Sassi Holford
No Bolero -  size 10/12
was £2200 now £500
BOMBSHELL by Ian Stuart
size 12
was 2400 now £400

                                                                      DAISY by Eliza Jane Howell LIKE NEW
                                                                                     size 10
                                                                             was £1400 now £800

CATROUIX by Charlie Brear
size 10/12
was £2600 now £1500
LYDIA by Charlotte Balbier- 2016 collection BRAND NEW
size 14
2 piece dress with removable skirt
£1395 now £800
IRIS by AnnasulY
size 14
£1395 now £800

So please get in touch for an appointment -


Monday, November 16, 2015

How did I start the Boutiques?

Every day people ask about how I started the Bridal shop but also the boutique, so I thought. I would tell you all about how and why.....

People often think I'm the new owner, or that it has changed hands but no- back in 2001 I returned to Pembrokeshire after a decade living in London with my lovely Husband Lee working for cool high street labels Oasis and River Island.

I was a buyer which yes was VERY glamorous and bloody hard work, in the office by 7.30am and leaving late but I got to travel the world, Hong Kong every three months, Japan, Korea, India and inspiration trips to New York, Paris, Milan and other fab locations.....I loved it living in the cool bits of London, Brixton and Bow. Buying fast fashion is very pressured and you have to be on top of the trends, know what is going to be in in a month or three and making sure it was in the shops for customers before other shops. I loved this, and I must admit it is still part of the job I love.

Then 15yrs ago this week we had Matilda.... Suddenly living in london had lost it sparkle, I craved the sea and to do things in my time, to work for myself, luckily I have one very understanding husband who although from Surrey loved the countryside.

So we travelled down to Templeton with 5week old Matilda to see my Aunt and Uncle (who own Costcutter and Next Door florist in Narberth) my cousins Deb who is an amazing florist and Jonathan who has Rushacre garage and their children and my lovely Mum and Dad for a family New Year - Meg my Aunt said - "Why don't you open a clothes shop in Narberth its just what it needs..."

By the time we got back to my parents house in Cowbridge we had made our minds up to move West, five weeks later we had bought the first collection (Mum, Matilda and I going to PURE), found number 3 (thanks to my Uncle John) and put our house on the market in London....

So that was the start of White Boutique, we opened and had loads of local support from family and friends (and two very longsuffering parents who retired back to Pembrokeshire three days before we turned up!) and made so many new friends and customers, my Mum and I ran the shop together until Ellis came along in 2004 and Sue came to work for me, she was one of Mum's oldest friends and loved clothes and people and fitted right in.
I wanted to offer customers fashionable, affordable fashion that was a little different to the high street- great quality but stylish, we have some fantastic brands which offer great pieces and customers range from 20 something's to ladies in their 80's! But in particular women in their late 30's and into their 40's, 50's and 60's who want to look fashionable but not "Mutton dressed as lamb" and we have a loyal and fantastic customer who loves what we do.
I think the boutique offers some fantastic highly wearable brands and products like the Ilse Jacobsen coats which I found by running after a very cool lady on Kensington high street and asking where her coat was from (yes I did so that!) to fantastic long sleeve sparkly maxi dresses for The hunt ball or a Christmas party......
Accessories such as fabulous shoes and bags and Jewellery all at really good prices.

Barbara, Sally and Sue celebrating 10yrs of White Boutique in 2010

For quite a while we had been thinking about what to do next, I was convinced a beautiful bridal shop in Narberth would work and it was a question of getting a suitable property......Then in 2008 the property next door came up and we decided to open White Bride in May, this was after a lot of planning, my close friend Ali came to work with us and we did bridal together it was so much fun and so exciting!
We have become an Award winning boutique with The Welsh National Wedding Awards and the prestigious Bridal Buyer Award.
With the Bridal boutique as the fashion shop it is all about service and making the experience as lovely as it can possibly be.

Time went on and in 2013 my lovely Mum was diagnosed with Motor Neuron Disease, a horrible and terminal illness and she very sadly died on our wedding anniversary last year in May.

                                                         Barbara outside the boutique

So many people loved my Mum and speak so highly of her and it is so wonderful to hear, the shop is a homage to her and her love of fashion - we loved nothing more than a days shopping!
I miss her every day, we had such a lovely time together and so the boutique has evolved in the last year we have a new look and identity and lovely staff.....
We have added gifts to our collections and offer some lovely bespoke items exclusive to us.

Suzanne joined the boutique in July 2013, she really knows her stuff and has worked in fashion retail for over 20yrs. She is a dab hand with the sewing machine and even made her own wedding dress this year for her romantic secret wedding to the love of her life!

Susie has been a customer of the boutique since we opened and joined us in March this year she loves fashion and has a thing about coats (three Ilse Jacobsen raincoats and counting!) - I can't find a photo I can pinch!

Jess came to work for us in January this year and is obsessed with all things wedding related, she LOVES bridal and wedding gowns and is a bundle of energy she is a dab hand with social media and is the Instagram and Facebook queen, she also writes most of the better blogs on here!

So that is us and hope you will continue to enjoy coming to the boutique - I know I spend a lot of time in Bridal BUT the boutique is my first passion. I love to hear what customers buy and where they are going to wear their special outfits or just a cosy knit or pair of wellies.....

Friday, November 13, 2015

Prices at White Bride

I wanted to outline our price structure at White Bride as it can be a tricky thing to speak about and some brides may think our prices are much higher than they actually are!

So please find a clear idea of our prices by designer......

Charlotte Balbier
We are Wales premier stockist of Charlotte Balbier gowns. With over 25 gowns available to try, each beautifully made using French lace and stunning detailing.

                                                    Prices are from £1095 to £1695

The "Snow" collection is a less embellished collection of beautiful lace gowns by this fantastic designer - the gowns are soft lace and so well made and cut.
The prices are £1150-1395

This collection is all heavy beaded lace which is made to measure and created using the most fabulous lace in layers.
The prices are £1650- £2395

This vintage inspired collection are beautiful and the beadwork is fabulous
Prices are £950-£1995 with most between £950-£1400

This fabulous collection of silk gowns are wonderfully adaptable with different jackets, overdresses and skirts as well as sleeves and sashes.
Prices - £1225-2600

This beautiful gowns are Made to order in Taunton in Somerset and are very beautiful
Prices £1795-£2600

If the gowns are higher than budget then our SAMPLE sale is a great way to get an amazing gown at a great price.
Gowns are available from £200-£1000 in sizes 10/12 and 14.
SASSI HOLFORD -ELLIE size 12 was £2250 now £800

CHARLIE BREAR PERALINE size 12 was £2300 now £1000

CHARLOTTE BALBIER ISCOYD PARK size 14 was £1700 now £800

CHARLOTTE BALBIER- FLORA size 10 was £1395 now £500
So to Make an appointment to come and try these beautiful gowns you can email
or call on 01834869341 or message us on Facebook -  White Bride


Friday, November 6, 2015

Why White Bride Are Appointment Only

"Why do I need to make an appointment?"

"Why can't I just come in and have a look around?"

These are just a few of the questions we hear on the regular and we will tell you why..

As a Bridal shop, we believe that each bride is individual, each brides needs are different and each brides confidence varies. 
We believe every bride should get undivided attention at every appointment, from coming in for their first visit, to choosing accessories, fittings and right up until the bride takes her gown away. 

Your wedding day is about you personally and we believe your appointment to find your wedding dress should be no different. We allow an hour and a half in each FIRST appointment, so we can guide brides through the different designers that we have, the different styles, materials and everything in-between. Some brides know exactly what they want, but some brides don't, so by appointment only, we are able to give each bride the time she needs and requires to try different gowns on without any other brides being in the shop trying on as well.

From the moment a bride makes her appointment, to picking her gown up ready to get married we dedicate all our time to make sure the best experience is given. There are some things that we know about styles, alterations, accessories etc. that some brides don't and if we were seeing to someone else at the same time as you, then you wouldn't get our full attention and that isn't something we would ever compromise on. 

Some brides come in to the shop that don't have as much confidence as other brides and the appointments can be quite daunting, but by having nobody else in the shop with you, it makes it a lot easier to find out what the brides are looking for, and make them feel totally at ease and all of our brides have given fabulous feedback about having one to one service. 

Your wedding. Your gown. Your appointment. 

If you would like to make an appointment with us, then please get in touch. 


Sally and Jess

White Bride


Facebook - White Bride


Thursday, November 5, 2015

Winter Essentials

Update your winter wardrobe with these essentials from White Boutique 

Chelsea boots 

High lace Ilse Jacobsen Wellingtons 
£110 ( Now £82.50)

Our collection from YaYa falls under our casual wear and the latest collection to drop from YaYa includes cashmere mix jumpers and unusual print sweaters. 

YaYa Deep neck cashmere mix jumper 
YaYa drape gilet - perfect for layering 
YaYa rock print sweater in the softest material! 

YaYa zip front poncho

Avoca are well known for their superb knitwear and attention to detail. We have got their latest knitwear collection and they certainly are beautiful! 
Avoca bow front knit

Avoca soft knit cardigan 

Avoca bow front knit

Our winter essentials can be layered to keep you warm on the coldest of days or dressed up for any occasion!